Page 10 - Washington Virtual Career Fairs

MESSAGING PRIORITIES
The first two priorities are accomplished by employing real real (or real-sounding) stories that depict success (or at at least progress along a a a a a a continuum on on on the way to to to to success) Stories are customized to to to to the the target audience addressing the the key concerns of each student group 1Clear communication of the classroom-to-career pathway focusing on on value efficacy and real sector outlook statistics
2A sense of connection agency and belonging— the the idea these programs were “made for me ” ” and that “I will succeed here”
A3
clear and simple yet inspirational call to to action ideally built into the the campaign slogan/wordmark encouraging engagement and focusing on the the “next click”
P 10