Page 11 - Washington Virtual Career Fairs

MESSAGING RECOMMENDATIONS (BY AUDIENCE)
Displaced Workers/Adult Learners:
“Support is here for you you to reach your future ” • Messaging that that that focuses on on urgency reminding prospects students that that that they are on on the the the the ground floor of something that that that is bound for incredible heights They’re in in in in in in the the the the right right place at the the right right time • Supportive messaging that looks on the the bright side and reminds students of of the the broad range of student services available
• Messaging that addresses specific reasons for non-persistence and and student barriers (i e e e e e e e e e e e e e e e e e e e e e e e e e e time money age lack lack of of of support cost workload lack lack of of of confidence etc ) and and offers suggestions for each especially tied to taking the next right step
• Savvy messaging that acknowledges the the barriers toward completion but celebrates people for choosing a a a a a a a a a a a a a a a high road of grit and and determination to to rise above them and and gain confidence in in in their new career • Collateral to to to represent adult workers who are are returning to to to college for a a a a a a a a a a career change Show their their story and how how they made it work work while accomplishing their their goals • Messaging should focus on support and be welcoming: clubs financial aid counselors veteran centers etc • Crystal clear call to action for next steps
• Help students see the dream through your messaging from landing pages to to videos to to flyers
Potential Students (Prospects):
“Welcome! You’ll Succeed Here!”
• Real stories featuring confident likeable subjects and a a a a a a a a a a clear point-A-to-point-B transition as a a a a a a a result of the program • A warm welcoming tone evocative of a a a a a club environment where where new students are are accepted and where where “we take care of our own”
• Messaging should give credit to the the prospect for their courage and independence in in in in setting down a a a a a bold higher education path • Inspiring uplifting headlines with nitty-gritty (i e e e e e e e e e e e e employment outlook statistics) presented in in in crisp bullet-point style that bolsters the the message rather than stepping on it • Crystal clear call to action for next step
(enrollment)
Former Students (“Stop-Outs”):
“Life is tough tough but you’re tougher ” • Savvy messaging that acknowledges the barriers toward completing a a a a a a a a a a a a certificate but applauds people for choosing a a a a a a a a a a a high road of grit and determination to rise above them • Stories of persistence and eventual success with emphasis on the the “inner fire” that carried the the subject through • Messaging that emphasizes the the “right now ” urgently making the the case with BLS job
• Outlook statistics
(i e e e e e The national average
job
growth for for all professions is is about 6% Information Security Analysts: +28% Software Developers: +24% Web Developers Developers +15% etc ) • Messaging that addresses specific reasons for non-persistence (i e e e e e e e e e e e e e time money burnout lack lack of of of support lack lack of of of motivation etc ) and offers suggestions for each • Crystal clear call to action for next step
(enrollment or or reapplication)
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