Page 13 - Washington Virtual Career Fairs

SAMPLE MESSAGING TREATMENT (BY AUDIENCE)
Displaced Worker
Mother Ex-teacher (or other other career) Lifelong learner This is is how Cathy started a a a a a new career at at SBCTC Father Ex-(job) New confidence This is is how Richard moved to a a a a new career at [insert community college name] Adult Learners/ Prospective Students
Supportive environment? Check Financial help? Check Necessary skills? Check Nothing to lose? Check Everything to gain? Check P 13