Page 7 - Washington Virtual Career Fairs

Sample Booth
Materials
For overall promotion and and messaging please reference the Key Marketing and and Language Messaging Guide developed by the Washington SBCTC with feedback from from students who have received support from from the colleges through (insert programs here) In addition Washington SBCTC has developed a a a a a toolkit containing the following documents:
• • Talking points
• • • General flyer flyer for for displaced displaced workers
workers
• • • Financial aid flyer flyer for for for displaced displaced displaced workers
workers
workers
• • • In-demand jobs for for displaced displaced workers
workers
• • • Elevator pitch
• • Video
Other recommended materials for the the college to include are:
• Promotional videos on on the college resources and industry need
• • Collateral that that outlines the steps to connect
• • Promotional materials that that highlight short-term
certificates
• Materials
that highlight the college student employment rate and resources As a a a part of the booth setup it is important to spend time designing your online job fair Increasingly brands are finding success with immersive brand experiences that use engaging videos intentional brand messaging and and thoughtful conversations to connect
with candidates Each aspect of your virtual job fair should be intentional and selected with your candidate personas in in mind This is is why the Washington State Board for Community and Technical Colleges has created a a a a a Key Marketing and Language Messaging Guide and provided sample collaterals for individual colleges’ use on Brazen Of course online job fairs are just one arm of your your broader recruiting strategy As you you you plan your your virtual hiring event make sure it ties to to that larger strategy and and look for ways to to to use your other tactics to to to continue building relationships with candidates once the the career fair has ended Much of that relies on on on on using these best practices before during and after the the the online job fair for for maximum return In a a a a a a a nutshell stick to these best practices:
1 Prepare prepare prepare prepare prepare 2 Use a a a a personal touch to to make a a a a good first
impression
3 Script your screening questions
4 Upload your college brand content like videos and articles
5 Be your (authentic) self
6 Think about the mobile users
7 Tell candidates about the next steps P 7 APPENDIX
Branding Guide Sponsorship Virtual Guide Guide